Peruse some sources to find a relationship between dress codes and Essay

Peruse some sources to find a relationship between dress codes and success in the work place. Remeber to focus on anglophone cultures - Essay Example This is because an organization’s image is represented by its employees, with outstanding expertise and academics, one’s appearance lay the foundation for perceptions; internal as well as external (Howard, p. 234). Eventually, appearance plays a great deal in one’s success. Dressing in a work appropriate manner portrays one’s seriousness towards their job. If the employer doesn’t dress appropriate, employees would not see him respectfully. Dressing appropriately shows good work ethics, mainly because employees are meant to display a professional image to the clients and customers. Although, dress code provides an opportunity for self-expression, but wearing things inappropriate can hinder the success level (Neil, p.279). Furthermore, certain criteria should not be ignored while dressing for work, like cultural aspects and nature of the job. Organizations give peculiar guidelines regarding dress code to help their workers verify what constitutes fitting and agreeable work environment clothing. In accordance with the Anglophone culture: a suit and wingtips would look perfect on a financial analyst; while it might look out of place on a telephone operator. In the same manner, a professor cannot go to the class wearing miniskirt, or gowns or really casual clothes. Several studies have shown that looking good from outside can make one feel good inside, which is why it is also vital to take care of employees’ comfort. Many companies also have pretty impressive dress code policies, designed in a way that allows employees to have a professional image, as well as respecting the comfort and style element intact. On the other hand, there are companies with formal dress code policies and documents with specific instructions prohibiting women from wearing certain pieces of jewelry and men from wearing cufflinks or sneakers (Workplace Law Handbook, p.179). Guidelines provided by companies for dress code and attire correspond with several factors, such

Marketing Research Objectives and marketing theory Essay

Marketing Research Objectives and marketing theory - Essay Example The simplest definition of marketing is however, the process of influencing consumer behaviour in a number of ways into purchasing a product according to a marketer’s agenda. The ways used to influence consumer behaviour vary but the commonality amongst all of them is to convey to the audience that the product is an object of necessity. Nowadays, communication of this sort is done between a marketer and its consumers through mediums such as advertising through the radio, print and the vibrant electronic media (Pride & Ferrell, 2011). Having had a general idea about the concept of marketing, in order to orchestrate it, marketers all around the world need to carry out some planning through researching to guide themselves and this is called marketing research. The American marketing association defines marketing research as being the means of creating a link between the consumer, customer, as well as public to the marketer with information which would enable him to identify marketing opportunities as well as issues, and lead towards making them more efficient and productive in every way (Malhotra, 2008). If this is so then it is understandable that in order to proceed towards conducting a marketing research a set of research objectives would be needed to make sure the effort is headed in the right direction (McDaniel & Gates, 1998); (Berkowitz, 2011)? The research objectives would and can be directly tailored according to the goal expected to be achieved through the process of the marketing research (McDaniel & Gates, 1998). If the aim of the marketing research by a marketer was to determine whether his food and drinks company for example should introduce a new ‘energy drink’, the research objectives of that specific marketing research campaign could be; Identify the differences between the tastes of the various drinks being offered by the competitors and compare them with their respective